The last couple of days, I have been attending the Copenmind Cleantech conference in Copenhagen. Tomorrow all the panels about water is going down, and I was thinking my next post should be about that, but I just want to write two words about an excellent session I attended today, hosted by Copenhagen Institute for Future Studies. Their notions about hostile scenarios, Green Rejectioners and lack of both articulated demand and integration of environmental issues in the internal innovation process were spot-on and very inspiring.
One of the excellent speakers, Jeffrey Saunders, had some very good punch lines. My favourite was the notion that all marketing theory emphasises how consumers are basically emotional creatures that react to their experiences and branding and irrational behaviour is even also seen on B2B. At the same time, the Cleantech business is busy selling their products on a few bucks saved on the utility bill….
Did someone say discrepancy? Or business opportunity?
